eCommerce Landing Page Optimization: 6 Actionable Tips to Increase Conversion

According to research, nearly one-fourth of online customers begin their shopping journey on a product page, and 96% of visitors are indecisive about whether or not to buy after landing on a product page. ECommerce landing pages are designed to attract potential buyers, educate visitors about the product and brand, and ultimately sell the product. If properly designed, an eCommerce landing page can boost lead generation, conversion rate, and sales.

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