Your website development doesn’t end after the launch. Like your car needs regular checking and oil changes, there will be continuous web reviews and maintenance by you, your web developer, and your hosting provider.
The following 6-items are the essentials you must review on your website on a routine.
1. Check out the entire website (annually or after any updates)
Set up a time to go over all of the website’s pages thoroughly and methodically. You can come across broken links or things that don’t work. Pay great attention to the following:
- User experience in general
- Time to load
- Errors of any type are unacceptable.
- Links that are broken
- Content that is either missing or outdated, such as page titles or meta tags
- Inconsistent formatting or styles
- Errors in spelling or grammar
- Business logic and features
- Observance of accessibility guidelines (if applicable)
2. Test website forms/checkout flow (quarterly or after any updates)
Regularly test all calls to action and points of contact/sale, such as Contact Us forms and your website’s check-out procedure. Nothing is more frustrating than realizing that your contact form has ceased working due to a website upgrade and you have lost business due to this fault.
3. Evaluate your KPIs, SEO reports, and analytics data (monthly)
To gauge your website’s performance effectively, you must set and measure the KPIs (Key Performance Indicators), search engine ratings, and the general website analytics for at least a month. This process will indicate the effectiveness of the website and will help expose possible problems.
4. Security updates & bug fixes (monthly or as patches are released)
Set and measure KPIs (Key Performance Indicators), search engine ratings, and basic website statistics for at least a month to gauge your website’s performance adequately. This procedure will reveal the website’s effectiveness as well as any potential issues.
5. Examine your data backups (annually)
Make sure your entire website—both the website and the data—is backed up. Check the backups with your site developer or hosting business to ensure they’re working and the data is retrievable.
6. Design and compatibility with different browsers (annually)
Website layouts or technology may become incompatible with updated browsers as time passes. Review and test your website regularly in different versions of popular browsers, such as Microsoft Internet Explorer, Google Chrome, Mozilla Firefox, and Apple Safari.
Arestós is a full-cycle website development company. We have a wealth of experience in helping clients across industries build websites that convert. Moreover, our team can also help you optimize your current site to enhance your user experience, be more competitive, and boost sales. Contact us now to find the best solution for your digital identity.