A corporate website redesign is a project to give your website a new breath. It is entirely redesigning or retouching the visual, adding more features, or rearranging the buttons for better UX.
A website makeover always requires a large amount of work. It makes no difference whether you do it yourself or employ a freelancer or an agency to help you. A redesign involves not only time but also a budget. The pleasure of having a brand-new web presence after the process that you will be proud to show off is the finest part.
Thus, it’s usually struggling to decide whether to opt for a web revamp or not. A lot of procrastination and consideration will be made.
Here are five signs to consider when deciding whether or not to invest in a website redesign for your business.
1. It appears to be out of date.
Companies need redesigns for a variety of reasons, the most common of which is an outdated website. You’d be surprised at how many businesses still have websites that appear like they were built decades ago. They’re outdated even if you do not know web design.
This could be detrimental to the company, particularly if users are deciding between numerous competitors. Consumers are more inclined to choose a firm with a well-designed, simple-to-use website because it shows that the company is growing and keeping up with the newest trends and technologies.
2. It isn’t responsive and doesn’t offer a consistent user experience across all devices.
It was so easy for companies to maintain their desktop-only websites several years ago before the dawn of the mobile age. However, users may access your site via a desktop, laptop, tablet, or various mobile devices these days.
They also require a smooth experience across all of these sites of entry. They want to know that if they saved a purchase in their cart on their phone, it would still be there when they visit the site on their laptop.
And if your site does not give a consistent experience across all devices, you may lose these visitors as clients.
3. It has a poor user interface and is difficult to navigate.
If you have a physical store, you want to maintain it looking nice and welcoming. The same may be seen on your website.
According to a Case study by Gomez, 88% of online consumers are less likely to return to a site after a bad experience. With the newly redesigned website, you can improve the structure of the site and the user experience.
Over time, as the amount of content grew, it would be more difficult for users to navigate your website. People will bounce if they have to conduct too many clicks/taps to find out what they want. Thus, when the time and steps users have to take to look for the information they need increase, maybe it’s time to give your site navigation a new arrangement or a redesign.
4. It does not represent your latest brand and business strategy.
In this digital era. your website must be a part of your business and marketing strategy. For example, when you have a strategy to expand your customer groups, especially younger ages, it is clear that you also need a new website with visuals and experience that can satisfy them.
When new clients research you, visiting your website is the first thing they do. If they don’t find the match between your website and the current state of your business, it is likely you are losing them.
5. Your competitors have adapted to the changing environment.
It’s not a good idea to redesign your website every time your competitors do. However, if those modifications help them enhance their search engine rating while driving you down the rankings, it’s time to make improvements.
And, if you believe you can achieve your objectives more rapidly on your competitor’s website than on your own, it’s time to switch.
Arestós is a full-cycle website development company. We have a wealth of experience in helping clients across industries build websites that convert. Moreover, our team can also help you optimize your current site to enhance your user experience, be more competitive, and boost sales. Contact us now to find the best solution for your digital identity.