Swire coca-cola hong kong

An E-Commerce Beverage Flatform for
Company and Household Buyers

Swire Coca-Cola HK e-Shop is a 24/7 one-stop online shopping platform. They provide massive product categories with various promotions throughout Hong Kong.

Subject

System Integration to fulfill Swire product and ordering workflow

Client type

E-COMMERCE

Industry

Beverage

Services

E-Commerce Development,
System Integrations,
Mobile Application

Objectives

The old E-Commerce platform had been running for 15 years. Swire wanted to revamp their E-Commerce website to improve the application usability and customer engagement coping with the latest e-commerce and mobile trends in the online retail market with the support of data analytics for future digital marketing and business intelligence.

The new platform also needs to integrate with their order management system for automatic process from receiving the orders to shipment.

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The Challenge

Although Arestós had the experience of building an e-commerce platform for businesses with an enormous amount of product categories like Swire, the target customers are different.

Moreover, the new Swire platform needs to optimize UX/UI for 2 different shopper groups which have totally different purchase process and behaviour.

The Solution

After clearly studying customer behaviors, client requirements, and market competition, we defined a list of e-commerce functionalities and features that ensure user-friendly on different devices and make the brand be outstanding with competitors.

Aside from creating the website, we also integrated analytics and a back-end system so client can have a better understanding of how the website works and easily manage the order processing.

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Technologies

The main requirements of the new E-Commerce platform are improving the UX/Ui and ensuring the usability and accessibility of the mobile application and eCommerce website. Moreover, the chosen technology needs to be flexible to update in the future, integrate with other platforms, and support data analytics.

Thus, we chose WordPress and WooCommerce for this project. WooCommerce powers 30% of all online stores which is more than any other platform; With WooCommerce, we used API to integrate with the back-end system for automatic order processing.

The Outcomes

The new Swire E-Commerce platform uses a tiered main menu to distinguish pathways for 2 different customer segments. The platform operates stable and is future-proofed. It is easy for the Swire team to update and manage products, promotions, and orders with our guidelines. We also continue to work together to keep improving the platform with new functionalities and requirements.