B2B eCommerce website: 5 techniques to optimize your site
B2B eCommerce website is becoming the preferred place for bulk buying. B2B customers today are choosing B2B eCommerce to directly buy the product and services they need. If you are a wholesaler or a manufacturer, it's time to adapt to stay competitive. It cost a lot to have a prospect to know about your name, visit your site to learn more, and maybe want to place a bulk order. Ensure that your B2B eCommerce website is optimized to foster engagement and attract them through streamlined and smooth experiences.
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By Celine Nguyen
June 22, 2023
B2B eCommerce website is becoming the preferred place for bulk buying. B2B customers today are choosing B2B eCommerce to directly buy the product and services they need.
Before, B2B suppliers’ websites are built to enhance trust and branding only. They still relied on salespeople to get the deals.
However, the wheel has turned. Due to the COVID-19, B2B customers more and more like to search the products and place the orders themselves. They visit your website not only for information but also for purchasing. In fact, they start expecting a seamless and effective online shopping journey as same as B2C customers.
If you are a wholesaler or a manufacturer, it’s time to adapt to stay competitive. It cost a lot to have a prospect to know about your name, visit your site to learn more, and maybe want to place a bulk order. Ensure that your B2B eCommerce website is optimized to foster engagement and attract them through streamlined and smooth experiences.
So, how to improve B2B eCommerce site to drive sales?
Below is 5 Techniques to optimize your B2B eCommerce website performance
Facilitate smart and helpful on-site search
Adopt real-time inventory management
Ensure a seamless mobile experience
Streamline the checkout process
Employ a smart Chatbot
1. Facilitate smart and helpful on-site search
B2B businesses usually have much more rich and heavy product data and information. It’s essential to have a robust on-site search function.
It is typical to find product categories with thousands of categories and hundreds of variations based on manufacture, model, functionality, features, combinations, and so on. Your search filter must be able to handle more sophisticated and focused on-site search queries and return the most relevant and accurate results.
2. Adopt real-time inventory management
Real-time inventory management can enhance the consumer experience in a variety of ways.
For starters, it assists you in determining which things are in high demand so that you can order enough to avoid stock-outs (also taking supply chain disruptions into account).
You can adopt a more data-driven approach to creating forecasts with accurate demand forecasting, so you can strategically select how much inventory you need stored at each location or assigned to each sales channel.
You can also utilize inventory data to determine when the optimum moment is to refill products, avoiding backorders and delivery delays.
3. Ensure a seamless mobile experience
According to a study by Google, 50% of B2B search queries are made on smartphones in 2017. and this number is expected to grow significantly in the coming years. The study also discovered that mobile drives, or influence about 40% of revenue in top B2B companies.
Thus, your eCommerce investment will be meaningless if your site looks messy on mobile devices. Your mobile-optimized website should not only offer information about your product but also be responsive and have a smooth mobile payment system or chatbot feature to help with more inquiries and answers.
4. Streamline the B2B eCommerce checkout process
The B2B purchase procedure usually is much more complicated than its B2C counterpart. However, that doesn’t mean your customers will accept a time-wasting and complicated check-out process.
In fact, there are many zooms for you to improve the check-out experience and increase your sales:
Guest check-out. Accordingly, required account registration for check-out caused 35% of cart abandonment rates. Allowing guest check-out is one of the keys to fasten the purchasing process and reduce the likelihood of the break of buying journey. You can offer customers to choose to record the information for later purchases.
Real-time Customer Support. You can attach the customer support options throughout the check-out process to make sure your customers feel valued and increase satisfaction.
Flexible payments. Allow payments by both cards and invoices. Unlike B2C, the B2B client’s payment process is much more complicated. And how you can offer to support them will help you win more competitiveness even if your price is slightly higher than your competitors.
5. Employ smart chatbot to support your B2B customers
A bulk purchasing will require a lot of research. Your potential customers will need assistance to learn more about your products. And, they usually don’t like to wait.
Facilitating your B2B eCommerce site with a smart and helpful chatbot to ensure that no customer has to wait for assistance. Therefore, reduce cart abandonment.
Moreover, you can use a chatbot to engage users to take desired actions, such as learn more relevant products, suggest good offers.