Although online shopping has been on the rise already, the COVID-19 global pandemic still brought unprecedented popularity to this sector. People from all over the world are staying at home, spending most of their time using smartphones, and shopping online. According to the latest PYMNTS’ 2020 Remote Payments Study, mobile devices are the most popular device for online shopping by a wide margin. 72% of consumers are using mobile devices to shop in stores. Thus, to provide a seamless online shopping experience, it is crucial to have an E-commerce mobile app beyond the eCommerce web.
Let’s quickly recap why you need an E-Commerce mobile app to unleash the full potential of your retailing business.
Engage your customer better with E-Commerce Mobile App
Mobile is becoming the dominant of the Internet. It means customers will increasingly access your websites from smartphones. Whilst, many studies have shown that customers prefer apps over mobile websites and desktop websites. If you already are generating online sales from mobile devices with a responsive web only, maybe you want to consider a dedicated app to boost that sales figure significantly.
There are many reasons why people enjoy spending time with apps than mobile websites. First, an app runs faster than even the most responsive websites. This is because mobile apps store key assets such as photos on the device itself, so users don’t have to drag data from servers each time they open your store.
Another key reason is convenience. Mobiles apps make the shopping process much easier. Customers can complete transactions by a few taps.
Thus, an E-commerce mobile app can increase the chance to get close to your customers. Besides speed and convenience, you have no limitation to customize the app with functions to optimize user experiences. For example, apps can record previous shopping behaviors to generate a personalized experience such as suggesting also-buy products, relevant promotion sales. Moreover, they are useful tools to communicate with customers via engaging notifications.
IKEA is a well-known case of using mobile apps. Its app integrated AR allows people to virtually ‘place’ furnishings in their space. As a result, it succeeded in engaging customers and urge them to make the purchase by offering such entertaining and practical function
So if your eCommerce business doesn’t have a mobile app, you’re neglecting the majority of the market while providing a less than optimal experience for your customers.
Higher Conversion Rates
Conversion rates are the pivotal figure of a business’ success. Obviously, you will wonder how many conversions a mobile app can generate to worth your investment.
According to a report in H1 2019, mobile apps continually outperform mobile web in generating conversions. Throughout all of 2019, mobile apps have continued to convert at much higher rates than mobile web experiences.
This is the result of better engagement by mobile apps. With perks such as personalized experienced, push notifications, mobile apps have more advantages in convincing customers to put products into carts.
Besides, customers tend to stay longer on an app to search for products, read reviews, and more likely to end up a session with an order.
According to App Annie, smartphone users spend 7x more time in native apps than in mobile browsers. Moreover, after customers make the first purchase on an app, they are likely to purchase more frequently. Targeting users who regularly orders on a mobile website is an ideal approach when running campaigns to attract app installations.
E-Commerce Mobile App Enhances Customer Loyalty
Along with acquiring new customers, retaining existing ones is also a prerequisite for the growth of any business. Mobile apps have proven effectiveness in remain customer relationships and convince them to buy more.
You may implement many loyalty programs on your website to urge people to spend more money. Yet, studies showed that they are more likely to join those programs via mobile apps due to its convenience. Besides, many can perceive loyalty programs on mobile apps interesting and entertaining.
And you have unlimited options to deliver such programs with apps. For example, an app allows customers to see their status within a program in real-time, which relates back to our previous point about personalization.
Another approach for your loyalty program is tier-based rewards. A loyalty app will automatically track users’ activity and level up them to the next tier when all the relevant criteria are met. Accordingly, they will receive equivalent packages of rewards. Psychologically, many users enjoy joining this program like winning a game and willing to increase their order value.
And many other ideas of loyalty programs from websites you can take to apply for apps. You will be surprised by the outcomes.
Companies are doing well only when they show their products where customers put their eyes on. At this time, it’s mobile screens – mobile apps with proven benefits above. It is crucial to facilitate your retailing business a dedicated app which completes optimal shopping experience.
However, we understand that entering the world of mobile development can cause many hesitations. Building an app seems complex with many people.
At Arestós, we have top-tier developers and consultants who can walk you through the process of app development. We will work closely with you from designing UX/ UI to deployment. Let’s start to boost your online sales with mobile apps right now!