Categories: CRM Implementation.9.1 min read.

Insurance CRM: Benefits and Essential Features

Insurance CRM is proved to help insurance businesses to reduce commission tracking time from several weeks to several days. Besides, it saves agents from repetitive tasks and improves their sales productivity significantly.

About the Author: Celine Nguyen

A Marketing content writer with expertise in technology, innovation, and creativity — Passionate in technology solutions that transform lives and works.

By Celine Nguyen

Insurance CRM is proved to help insurance businesses to reduce commission tracking time from several weeks to several days. Besides, it saves agents from repetitive tasks and improves their sales productivity significantly.

According to Software Advice, in 2018, 45% of buyers of CRM software are in either the real estate, consulting, or insurance markets. Insurance CRM can be considered the life-saver of agents in daily work. With the help of effective CRM software, insurance agents can improve their productivity and enhance their sales performance.

Benefits of Insurance CRM

CRM is the smart solution for lead management. It helps insurance agents to spot out who are interested in insurance services and your existing customers. With the help of the CRM system, the process of acquiring a new insurance customer to persuade them to buy again will be streamlined.

Enhance client trust

Client trust is the core competitiveness of insurance businesses. With CRM, you’re not only gaining more clients, but you’re also developing their trust. CRM can help you to deliver quick and personalized responses, clear communication.

Capture more leads

Capture and nurture your prospects is much easier with CRM. You can gather the contact data from a website to CRM, organize them in priorities. You also can choose the appropriate agent to follow up and nurture the leads.

Better communication

CRM can facilitate insurance agents with email templates, automatic reminders as well as a set of useful functions. Thus, agents can deliver quick responses to customers with less effort. Also, it enhances internal communication among agents for better collaboration.

Keep track of all activities

CRM gathers all data of customer reactions and keeps them organized. It allows generating accurate reports in clicks for a full picture of potential customers. Thereby, insurance agents can have actionable insights to approach prospects better.

Essential Features of A Good Insurance CRM

There are a lot of life insurance CRMs out there, some of which adopt a one size fits all approach. However, you want a system that understands the unique needs of the insurance sector. So, here are some common and important features to look out for when choosing the ideal life insurance CRM.

Centralized Lead Database

As mentioned earlier, a life insurance CRM, like any functional CRM, allows you to view all your leads and customers in one single platform. This way, you can tell the status of each lead at any point in time. It also enables you to minimize data redundancy and enjoy better security.

Lead segmentation

This allows you to categorize prospects through electronic scoring. Based on specific criteria, the life insurance CRM assigns scores to your leads and ranks them based on who is more likely to purchase a life insurance policy in the nearest future.

Automated communication

Using automatic messages can help improve customer relations. It saves time and keeps the customer interested in your products and services. Here, you are provided with the option of a chatbot that allows interactions between you and your customers to be faster and more effective.

Notifications and reminders

Notifications and reminders allow you to stay up to date on important tasks, keep in touch with information, which is very important to you as insurance agents. For instance, when a new lead enters the system, your agents get automated alerts. Beyond that, it notifies them if they’ve scheduled meetings or calls with a prospect. Nothing is lost in transition.

Advanced search

Some life insurance CRMs have a customized search engine that makes it easier for agents to find all necessary information like claims, assets, contacts, customer data, etc. There is also the option of advanced filtering that allows you to get the most accurate search results.

This is especially important when you want to quickly find a customer’s information while you’re on a call with them. Being informed shows the prospect that you take them seriously. It also sends the message that you’re organized, which most customers really like.

Mobile CRM

An essential feature of any life insurance CRM is its mobility. You want your sales agent to be able to work on the go. They can respond to inquiries or schedule meetings without having to be at the office. A traditional CRM doesn’t afford you this functionality, hence the need for modern systems with great flexibility.


Look out for a life insurance CRM with a reporting tool that enables the organization and presentation of valuable data in the most efficient way. It also helps to provide business data views, management reports, trends analysis, an indicator of performance, financial analysis, and much more.

Policy management

With this feature, insurance companies can now develop their own customer acquisition campaigns, create quotes, ensure management of renewals, check policies, resolve issues quicker, prepare reports, and so on.

In conclusion

The ingredients which make up a good insurance CRM might seem endless but there are unified solutions that perform all these tasks. The biggest advantage of having a single system execute these functions is that your team will not have to switch between different tools which in turn is bound to improve their rate of work. Upon complete implementation, such tools also provide that extra edge in the quest to be more customer-centric and sell more insurance policies. You can also streamline customer support with Insurance CRM software.

Arestós provides one-stop CRM solutions to innovate operations and enhance the customer experience. Contact us now for a free consultancy!

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